Ad Board Media Ltd and Clear Channel Interspace Airports have won a 7 year contract to create a completely new advertising programme for The Mall of Cyprus. ITTL Trade Tourist and Leisure Park PLC selected Ad Board and Clear Channel among 2 other candidates.

The new advertising programme commencing in February of 2009 will feature newly designed prime indoor and outdoor advertising displays and billboards. This new community showcase, designed by Mall Advertising experts of Clear Channel, will offer businesses the opportunity to reach more than 4mn visitors who move around The Mall of Cyprus every year.

“We are very pleased to have this world class company along with Ad Board as our advertising partners. They will play an integral role in developing a state-of-the-art showcase for The Mall of Cyprus”, said Marios Chiromerides – General Manager of ITTL Trade Tourist and Leisure Park PLC.

Clear Channel Malls is turning the everyday shopping mall in many countries around the globe into an advertising venue – with a strategic mix of mediums that capitalize on reaching consumers in a buying state of mind. Clear Channel Malls is breaking the barriers of traditional mall advertising by extending campaigns beyond just directory panels to dramatic sky murals, food court programmes, door clings, floor graphics, escalator and stairway advertising and more.

Clear Channel and Ad Board representatives will be setting individual appointments with businesses and their agencies to review the new plans and opportunities at The Mall of Cyprus. For more information contact sales@adboardmedia.com or call us at +357-22-375816.